Marketing Strategy for Apple – Steve Jobs

Marketing from the viewpoint of the late Steve Jobs:

  • Marketing is about values.
  • We have to be absolutely clear on what we want them to remember about us.
  • Even a great brand needs investment and caring to retain its relevance and vitality
  • “Got Milk” – focuses on the absence of the product.
  • When we think of Nike, we feel something different than a shoe company.
  • Nike honors great athletes and they honor great athletics. That’s who they are.
  • Our customers want to know who is Apple and what is it that we stand for?
  • Core Value
  • Core Value for Apple – “People with passion can change the world for the better”
  • “Think Different” touches the soul of this company.

What’s “Think Different” is about?It’s about honoring great people that changed the world.